The inspiration portfolio
Most people in the creative business have sources of inspiration – the ingredients for what are ultimately turned into ideas. If you’re in the business of selling ideas, isn’t it logical that you treat your inspiration like any other asset?
Above is my personal portfolio of inspiration: pop cultural, well-diversified and outstandingly positioned for the long-term.
Love this graphic. It rings true for me too with most of the inspirational brands and figures.
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