The fantastic Faris Yakob speaking at CATFOA earlier this year on the subject “Stuff that doesn’t work properly: How technology changes the nature of advertising.”

Some of my favourite quotes:

“We’re [advertisers] better at taking culture and accelerating it, than we are at creating it.”

- Faris Yakob

“Technology is stuff that doesn’t work yet.”

- Brian Ferrin, Disney

“Our focus should not be on emerging technologies, but on the emerging cultural practices.”

- Henry Jenkins

“The future is already here, it’s just not evenly distributed.”

- William Gibson

“Rather than having ideas that are content, have ideas that create content.”

- Faris Yakob