I've been keen to get this presentation finished for some time now as I feel there is a need for a presentation that explains the importance of social media in a logical, structured way.

So this is the Disruptive Briefing - It tells the story of how social media, as a set of tools and platforms, is having a disruptive impact on business models. The chapters of the story build on top of the previous and is supported by a few facts, stats and case studies plus a healthy dose of viewpoint and experience.

The chapters of the story are:

1. Disruption is not always obvious
2. Social media are the disruption drivers
3. People are sharing their views and experiences
4. People can easily discover others' views and experiences
5. People are now 'in the know' and in control
6. In this transparent world, brands are forced to change their approach & behaviour
7. The payback?