So here's a little something I presented on behalf of BMW for AutomotiveWorld recently. The event was entitled ’Social networks and the global auto industry: the marketing opportunity’.
I talked about social media trends from an automotive perspective with some key learnings from BMW.. and then answered a load of questions in one of those fancy Q&A things. I'll admit that it was a moderately enjoyable experience on the whole.
Bizarrely, I was in quite illustrious company with the other two speakers being Leo Rayman (@leorayman), Head of Social Strategy at DDB UK and Mary Henige (@maryhenige), Director of Social Media and Digital Communications at General Motors. I was pretty chuffed to be asked to join them and as expected, they were both great story tellers.
The slides may not make a whole lot of sense without a voice in the background talking over them but have a look, see what you think. Comment, like, embed away and if there's enough interest i'll put it up for download where you'll get all the flashy transitions, speaker notes and a rather brilliant (if I may say so myself) spinning wheel effect on slide 4.
In this report, the 2010 Social Media trends are foretasted by:
@petecashmore PETE CASHMORE Founder, CEO Mashable @armano DAVID ARMANO Senior Partner, Dachis Group Author, Logic and Emotion @chrisbrogan CHRIS BROGAN President, New Marketing Labs @peterkim PETER KIM Managing Director, N.America Dachis Group @seth SETH GODIN, Bestselling Author, Entrepreneur & Agent of change @litmanlive MICHAEL LITMAN Social Media Strategist Consolidated PR @tamar TAMAR WEINBERG, Community & Marketing Manager, Mashable @johnbattelle JOHN BATTELLE Founder & Chairman Federated Media @mariansalzman MARIAN SALZMAN President, N.America Euro PR, Trend Spotter & Author @mzkagan MARTA KAGAN Managing Director, US Espresso- Brand Infiltration @danzarrella DAN ZARRELLA Social & Viral Marketing Scientist HubSpot @emarketer eMARKETER Digital Intelligence @drewmclellan DREW McLELLAN Founder and Author The Marketing Minute @idc CAROLINE DANGSON Digital Marketplace Research Analyst IDC @jasonfalls JASON FALLS Social Media Strategist Social Media Explorer @charleneli CHARLENE LI Founder Altimeter Group @gauravonomics GAURAV MISHRA CEO 2020 Social Online @marc_meyer MARC MEYER Principal Digital Marketing Response Group @emarketer JEFFREY GARU Senior Analyst eMarketer 2010 @jimmy_wales JIMMY WALES Founder Wikipedia @alecjross ALEC ROSS Sr Advisor -Innovation State Department @CraigNewmark CRAIG NEWMARK Fonder of Craiglist @scobleizer ROBERT SCOBLE Technical Evangelist Rackspace @dmscott DAVID MEERMAN SCOTT Marketing Strategist & Author World Wide Rave @roncallari RON CALLARI Social Media @ravit_ustrategy RAVIT LICHTENBERG Founder & Chief Strategist Ustrategy.com @equalman ERIK QUALMAN Author Socialnomics @pgillin PAUL GILLIN Writer, Author & Social Media Consultant Principal @adambroitman ADAM BROITMAN Partner & Ringleader Circ.us @cbensen CONNIE BENSEN Director of Social Media & Community Strategy Alterian @mikearauz MIKE ARAUZ Strategist Undercurrent @nenshad Nenshad Badoliwalla Co-author Driven to Performance @adamcohen ADAM COHEN Partner Rosetta @danielwaisberg DANIEL WAISBERG Head of Web Analytics Easynet @commnunitygirl ANGELA CONNOR Journalist & Community Strategist @trendsspotting TALY WEISS CEO and Head of Research TrendsSpotting.com
Findings: Major trends in 2010 Social Media
Across many of these predictions, we have identified the following trends suggested to influence 2010 Social Media: Mobile, Location, Transparency, Measurement, ROI, Privacy.
Mobile technology is making every experience both digital and social. That means that the experiences that we previously thought of as happening "off line" now play by the same rules as online experiences. The same principles that make things spread online now need to be applied to real world experiences to help them spread in the digital space.
The analysis found that 54 percent of Fortune 100 companies were using Twitter to engage with their stakeholders, while 32 percent were using a blog and 29 percent were actively using a Facebook fan page.
