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Michael Litman

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How do colours affect purchases?

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over 1 year ago Marg responded:

love the charts, but to be honest, please change the yellow type on the pale blue background.... arrgh! very hard to read! otherwise very cool.

over 1 year ago Mihir responded:

Very nice. Love it. Thank You. Looking forward to more fascinating posts.

over 1 year ago ladycooper responded:

Wow, orange color is to create a call to action to buy/subscribe. then I shall consider to change all the "Order Now" button from RED color to ORANGE color. Shall I?

over 1 year ago beermatman responded:

Spot on (no pun intendsee these results everyday in our business. Advertising Beermats. Colour is everything. See what I mean http://www.beermatsadvertising.com
Cheers
Beermatman

over 1 year ago Brian responded:

Nice work, and I'm sure you're an expert in color. I can't wait to read the whole thing, after you hire an expert in print and web design. The type is far too small and is unreadable on a high-resolution screen. Kind of a bummer; I could really use the information but I can't get past the first few lines.

I'd suggest at least 50% larger if not double. Even better, make it a vector image.

over 1 year ago Moumita responded:

Great Information.Thanks a lot! Its intriguing to know how every small detail thru color, buzz word etc. is geared towards proactively influencing all kinds of shoppers.. would remember this article next time I feel an urge to buy something on an impulse..
btw, the pale blue background doesnt help make this page an easy read at all :(

over 1 year ago Grammar responded:

"...buzz words and convenience effect their need to shop." Should be affect.

over 1 year ago Dawson responded:

The yellow type should be the compliment of the pale blue green, so try a red orange, also, please change the purple to purple. not mauve.

over 1 year ago Vanessa responded:

Nice information Michael, i just realize it after read your post. Nice post Michael,.. :)

over 1 year ago meetandattract responded:

wow this is great, I'm going to play with my head graphic design/colors to see how this works... great chart, thank you!

over 1 year ago earthandeconomy (Twitter) responded:

Ampersand_normal

My guess is that green will be associated with more than "wealthy" in the near future...

over 1 year ago Richard Barton responded:

It was a struggle to read. I gave up after 20 seconds, even on the enlarged version.
I think you fouled up there.

over 1 year ago Kate responded:

Michael, I think the design is nice. It has a lovely display face and very nice organization of information. I do agree with Dawson's comments on the colors, and that the smallest-set types are a little difficult to read, but I got through the whole thing (though I admit that I have 20/20 vision and under 30 yrs old). I don't think you 'fouled up', and Brian's comment was just downright mean. I'd like to see just how fantastic his work is...

Maybe try resizable image types next time?

over 1 year ago Kate responded:

Oooh. HE didn't design this... Kissmetrics did. Duh. Here's the big version.
http://blog.kissmetrics.com/color-psychology/?wide=1

over 1 year ago Rosemary Richardson responded:

Colour attracts your attention, then how it is written ie arial font 14 is far easier to read than script font 16. Having read the blurb if you are still interested you look further and then you buy.
Orange captures your attention. I love orange.

over 1 year ago DesignHousePlan (Twitter) responded:

2818-fporch_normal

OK - Where would burgundy fall in? I guess I need to recolor my site for more house plan sales.

over 1 year ago Michelle responded:

Interesting information bou really need to find a beta reader/editor. There are several mistakes in this - I'm surprised Grammar picked up only one!

over 1 year ago Michelle responded:

Oh good one, Michelle, you left a mistake in your comment, you dolt!

over 1 year ago Gadget and Kid Toy Reviews responded:

wow,.. I'm just realize that colors has affects our actions.

11 months ago menswatches responded:

menswatches

Great chart. I always see websites that use green and black colors, and even in SEO those are the best. I didn't knew they could also influence marketing.

5 months ago Lilian White responded:

Very interesting, but almost unreadable ! Your column is too narrow and the contrast is not good enough. It is a pity, because I really liked the post.

Michael Litman

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