litmanlive.me

 

 Foursquare’s new statistics page will share information about users with business owners.

Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.[...]

Businesses will be able to see a range of real-time data about Foursquare usage, including who has “checked in” to the place via Foursquare, when they arrived, the male-to-female customer ratio and which times of day are more active for certain customers. Business owners will also be able to offer instant promotions to try to engage new customers and keep current ones.

via bits.blogs.nytimes.com

Foursquare has tons of potential for businesses, so I'm glad to see they're expanding ways businesses can take advantage.

The real-time data is especially exciting, considering businesses will be able to see who's at their establishment when they're actually there.