Hadouken, the band have created a mash up of the 100 Greatest Hits of YouTube, all set to one of their songs 'M.A.D.'

Very few of these clips (I could only count 3) were produced by advertisers / brands. The 100 Greatest hits is dominated by User Generated Content and the key take out from this list is that if you make content that people want to share (and allow them to find it easily) then they will share it. The combined view count of these clips is huge (but I'm not going to do the maths to produce an actual total!)

It's all about understanding how the different platforms interconnect, understanding the sort of content that is appealing (though the above film gives a good impression of what people send on) and understanding how to kickstart and amplify the Conversation to give content views critical mass.

via nickburcher.com